Flown is an innovative housing company due to launch in the heart of New York City. Aimed at combating rising house prices, they are coming up with new, more affordable spaces that young people are able to buy instead of renting. They offer small, private places with shared spaces, lowering the living costs and building a community at the same time.
They want innovative, modern illustrations that reflect the millennial lifestyle which they can use on digital and print marketing collateral. I approached this by referencing corporate vector illustrations and added my own twist to give the illustrations a distinct personality that will stand out among competitors. The result is a set of fun yet professional illustrations that portray community and characters that create a relatable and approachable feel to the brand.
